Facebook Set for Major Change! TikTok-Style Feature Coming Soon

Facebook: The new interface aims to provide a better experience for users who spend a significant amount of time watching videos on the platform.

Facebook: Meta frequently rolls out updates across its social media platforms. Continuing this trend, the company is preparing to introduce a new change to Facebook. According to media reports, Meta is testing a feature that will present users with a full-screen video feed immediately upon opening the app. This feature is set to compete directly with TikTok. Let’s take a look at how it will work.

New Video Interface Upon Opening the App

According to Meta, the new interface aims to enhance the experience for users who spend a lot of time watching videos on Facebook. For these users, the app will launch directly into an immersive, full-screen video mode, making the viewing experience more engaging. However, the company has clarified that this feature will not be forced upon all users.

Why is Facebook Changing?

Reports indicate that user activity on Facebook has declined over the past few years. Fewer users are regularly sharing posts, updating their profiles, or interacting with friends.

Meanwhile, the trend of watching short-form videos has surged. Recognizing this, Meta believes that since a large number of people visit social media primarily to consume content, showing them videos tailored to their preferences could be a more effective approach.

Option to Retain the Classic Facebook Experience

It is worth noting that this feature is currently in the testing phase, and users will retain the option to use the classic version of Facebook. If a user dislikes the new feature, they can revert to the previous version. This indicates that Meta intends to gauge user reactions before making a final decision.

Leveraging AI

According to Instagram head Adam Mosseri, relying solely on posts from friends and followed accounts limits the content users are exposed to. However, if AI and recommendation systems are used to select videos from millions of new posts based on a user's interests, their experience could be significantly improved. That is why Meta is now working to place greater emphasis on video recommendations on Facebook than ever before.