Elon Musk has discovered a new way to earn money on X; old, attractive usernames will be sold through the 'Handle Marketplace'..
Tech giant Elon Musk is constantly experimenting with new methods to make his social media platform X profitable. He has now adopted a new method of selling old and inactive usernames, generating additional revenue for the platform. Musk plans to sell these usernames through auctions to the highest bidders. According to reports, this move is part of Musk's strategy to promote X Premium subscriptions.
What is Musk's new plan?
There are millions of accounts on the X platform that have been inactive for years, but their usernames are extremely unique. Elon Musk is now going to sell these usernames through a "Handle Marketplace." This marketplace will have two categories: priority handles, which will be available for free to paid users, and rare handles with rare and attractive usernames, which will be sold through auctions. According to reports, some usernames could fetch up to ₹8 crore (approximately $80 million), depending on their uniqueness and popularity.
Only Premium Users Will Benefit
This feature will only be available to X Premium and Premium Business subscribers. If a user purchases a new username, their old username will be deactivated, but will not be assigned to any other user. However, if a user cancels their Premium subscription, their username will return to normal.
Grok AI and Other Features Will Increase the Attractiveness of Premium Plans
X Premium users already enjoy several exclusive features, such as the Grok AI chatbot, an edit button, verified blue ticks, and priority post reach. Now, Musk is trying to make it even more attractive by adding a username marketplace.
Crackdown on Spam Bots Continues
Elon Musk has long been trying to tackle the problem of spam bots and fake accounts on the platform. According to Nikita Beer, X's Head of Product, the company has successfully removed over 1.7 million automated bots so far. She stated that in the future, users will enjoy a better experience in DMs and using the platform.
Musk's move hits two birds with one stone. While this move will provide the platform with a new source of revenue, it will also ensure better utilization of inactive accounts. This move is considered important in making X a more reliable and clean social media platform.
Disclaimer: This content has been sourced and edited from Amar Ujala. While we have made modifications for clarity and presentation, the original content belongs to its respective authors and website. We do not claim ownership of the content.
