Create your own personalized feed: 'Custom Feed' and 'Your Algorithm' arrive on YouTube and Facebook..

Facebook and YouTube are now offering users new options to curate their feeds based on their personal preferences. YouTube’s 'custom feed' feature is currently rolling out to English-speaking users in the United States, while Facebook’s 'Your Algorithm' feature is being made available to select users. Both features are expected to launch in India soon.

YouTube: Define your preferences to create a custom feed
On October 22, 2026, YouTube introduced a 'custom feed' feature. It allows users to create a dedicated video feed by simply describing their preferences in plain language. For instance, if you want to watch fitness content, you could enter a prompt like, "Show me 10-minute workout videos."

How can users create a custom feed?
Go to the YouTube home page.
Tap the '+' button located above the main home feed.
Enter your preferences—for example, "short yoga videos" or "videos about the latest technology."

YouTube will then generate a separate feed based on your description.
This custom feed will appear at the top of your interface.
These feeds are saved, allowing users to easily switch between different interests. However, if a custom feed remains unused for 30 days, it will expire. Users without a Premium membership can maintain up to three active custom feeds, while Premium subscribers can create up to eight.

New content sections on the YouTube home page
The design of the YouTube app's home page has also been updated. It now features distinct sections for different types of content, such as live videos, music, and movies & TV. Additionally, the 'Subscriptions' section has been moved to the area above the home tab. Facebook: Define your preferences for the algorithm in your own words
At an event on October 13, 2026, Meta announced the 'Your Algorithm' feature for Facebook. This feature allows users to provide direct input to shape the content they see in their feed and on Reels, based on their personal preferences.

Through the 'Your Algorithm' option—accessible via the three-dot menu on any post—users can add or modify their preferred topics. They can explain, in their own words, what kind of content they would like to see more of, and what they would prefer to see less of.

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