Apple’s new device could transform video calls; the screen will automatically turn toward the person speaking..

Apple is working on a new smart home device that features a screen mounted on a robotic arm. According to a report by Mark Gurman of Bloomberg, the device will be able to detect the voice of a person speaking in a room and turn toward them. This project highlights Apple’s growing interest in smart home technology and AI-powered devices.

The report states that the project is codenamed ‘J595’ within Apple. It builds upon the company’s existing smart home display concept but incorporates features such as a larger screen and a motorized arm. However, Apple has not yet officially announced the device.
Screen capable of 360-degree rotation

According to leaks, this robotic smart display from Apple may feature a 9-inch screen mounted on a motorized arm, capable of rotating up to 360 degrees. The goal is to make interactions and video calls more convenient for people in the room.

For instance, if you are moving around in the kitchen while on a video call, the device’s screen can turn to follow you, ensuring you remain in the frame. To achieve this, the device is expected to include voice recognition technology, which can identify the person speaking and orient the screen toward them.

It should be noted that these details are currently based on leaks; Apple has not provided any official information regarding the final features of the device.

Potential launch between 2027 and 2028
According to the report, Apple could launch this robotic smart display sometime between 2027 and 2028. It is expected to be positioned as a premium device—meaning it would likely be placed above the company’s existing smart home displays rather than serving as a direct replacement for them.

The device could potentially be priced at around $1,000. However, this is merely speculation, and Apple has not confirmed the price. The report mentions potential names such as HomeView Pro, HomeView Max, and HomeView 360, but the official name has yet to be revealed.

Competition with Google and Amazon
With this device, Apple will face competition from products like Google Nest and Amazon Echo, which feature smart displays and voice assistants. According to reports, there are also some software-related challenges concerning Apple’s smart home platform. It has been suggested that the launch timeline for the company’s smart home display was affected by delays in enhancing the AI ​​capabilities of Siri. Furthermore, the platform’s reliance on the iPhone, combined with the absence of popular streaming apps like YouTube and Netflix, could limit its overall utility.

Should Apple launch a robotic display priced at around $1,000, it will need to offer superior AI features and a seamless user experience. At present, information about this device is limited to early reports and leaks; therefore, its price, features, and launch timeline remain subject to change.

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