Apple Update: Apple relies on Google! Gemini could be the brain behind Siri, the AI assistant...
Tech giant Apple is preparing to make a major change to its voice assistant, Siri, and this time, the company is leveraging Google's AI model, Gemini, for this upgrade. This upgrade is expected to launch in March 2026. According to a report by Bloomberg's Mark Gurman, this decision was made to elevate Apple's AI capabilities to new heights, particularly with a focus on AI-powered features and private cloud integration.
Why Google's Gemini Model Was Chosen
Apple reportedly conducted an 'AI model bake-off' between Google and Anthropic. The Gemini model proved more financially beneficial for Apple, while the Cloud model was considered superior in some respects. Apple already has a search engine deal with Google, under which Google pays for the iPhone's default search engine. Now, Apple is paying Google separately to develop a custom Gemini model, which will run exclusively on Apple's private cloud.
What new features will Siri bring?
The new Siri will be smarter and more context-aware than ever before. It will be able to understand on-screen activity, personal context, and multi-app actions. Smart home products may also launch alongside the Siri upgrade in March 2025. Apple will also ensure that Android-like features are not directly integrated into the iPhone, but rather integrated into an Apple-like interface.
Apple's broader AI and software strategy
Apple teased Siri at WWDC 2024, but since then, the rise of AI startups and ChatGPT integration has increased pressure on Apple. Apple is now planning to launch iOS 27, iPadOS 27, and macOS 27 at WWDC 2026, which will include a major update to Apple Intelligence. The company will celebrate its 50th anniversary in April 2026, and the first foldable iPhone may also be launched during that time. This foldable iPhone may have Apple's own C2 chip instead of Qualcomm.
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