An opportunity to earn on X without worrying about views or likes—post 15 videos and earn ₹2.85 lakh..

Elon Musk’s social media platform, X, may offer an opportunity to earn money by posting videos. The company is testing a new program that provides a fixed bonus of $3,000 (approximately ₹2.85 lakh) to select creators who post original videos. Known as the "Video Kickstart Bonus," this program is currently available only to creators invited by the platform.

The objective of this program is to encourage creators to post videos on X on a regular basis. Unlike many other monetization programs, earnings here do not depend on the number of views or likes a video receives. Instead, creators must meet specific requirements related to posting videos within a set timeframe.

What are the terms of the X "Video Kickstart Bonus"?

Allegra Jacchia, Creator Product Lead at X, shared details about the program in a post on the platform. Under this initiative, creators are required to post at least 15 videos over the course of a 30-day campaign. These videos must be posted on 15 separate days—meaning that uploading all the videos on a single day will not satisfy the requirement.

Each video must be in a vertical format and shorter than three minutes in duration. Furthermore, the videos must consist of the creator's original content.
Creators may use videos previously posted on other platforms, provided they do not contain any watermarks. Additionally, videos featuring commentary on content created by others may qualify, provided they include meaningful and original input from the creator; simply reposting someone else's video will not suffice.

Who is eligible to benefit from this bonus?
At present, creators cannot directly apply for the "Video Kickstart Bonus." X has not yet announced any public eligibility criteria for receiving an invitation. Therefore, simply having a certain number of followers or views does not guarantee inclusion in this program.

Creators who receive an invitation can enroll by visiting the 'Programmes' section in Creator Studio. According to reports, selected creators must complete their enrollment by October 30.

There is no specified minimum threshold for views or engagement required to join this program. However, creators will be required to post a specific number of eligible videos.

How does this program differ from 'Original Content Rewards'?
X’s 'Video Kickstart Bonus' is distinct from its 'Original Content Rewards' program. In the 'Original Content Rewards' program, engagement from X Premium subscribers plays a role in determining earnings. In contrast, the 'Video Kickstart Bonus' offers a fixed bonus of $3,000 upon meeting the specified requirements.

Requirements associated with 'Original Content Rewards'—such as having a Premium subscription, a minimum of 500 verified followers, and 500,000 impressions—should not be considered mandatory criteria for the 'Video Kickstart Bonus.'

X has also indicated that participants in this program may be fast-tracked for inclusion in the 'Original Content Rewards' program. Nevertheless, this remains a separate program, and its own specific rules will apply.

Currently, the 'Video Kickstart Bonus' is in the testing phase. X has not yet clarified whether it will be made available to a broader range of creators in the future.

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