Ads from these businesses will no longer run on Apple Maps; the company has changed its rules..
Apple has raised the prices of its Apple Music and Apple One plans. Meanwhile, the tech giant has also made significant changes to its advertising policies. Specifically, the company has banned advertisements for various types of businesses on Apple Maps. A new Apple Advertising Services policy has been released and came into effect on July 14.
Under this new policy, ads for services such as plumbers, electricians, locksmiths, HVAC services, pest control, roofing, general contractors, cryptocurrency ATMs, and bail bond services will no longer be displayed on Apple Maps.
This change comes at a time when Apple is preparing to launch advertising features on Apple Maps in the US and Canada, although the company has not yet announced a launch date.
Which businesses are affected by the ad ban?
According to the new policy, advertisements for several specific services will not be accepted on Apple Maps. The company states that these ads cannot directly or indirectly promote these services. You can view the full list below:
Plumbing services
Electrical services
Locksmiths
HVAC (Heating, Ventilation, and Air Conditioning)
Pest control
Roofing services
General contractors
Cryptocurrency ATMs
Bail bond services
No complete ban on medical service ads
However, there is no total ban on advertisements related to medical services. The company states that such ads will be reviewed on a case-by-case basis and approved only if they comply with the rules.
How will ads appear on Apple Maps?
Apple states that when a user searches for a location on Apple Maps, a "Sponsored Business" will appear at the top. The business's map pin will be surrounded by a faint blue halo, and it will be clearly labeled as an "Advertisement" in the "Suggested Places" list. Additionally, the company notes that details regarding the ads users interact with will remain securely stored on the device itself.
Disclaimer: This content has been sourced and edited from Dainik Jagran. While we have made modifications for clarity and presentation, the original content belongs to its respective authors and website. We do not claim ownership of the content.
