Demand for Digital Jobs Surges During Festive Season; Delhi Leads with 50%

According to the 'Career Outlook Report' for the second half of 2026, released by TeamLease EdTech, the role of 'Programmatic Advertising Associate' has emerged as the most in-demand position for freshers in Delhi.

The ongoing festive season across the country has opened up job opportunities for freshers looking to begin their careers in the fields of digital marketing and advertising. Companies are prioritizing young talent to promote their products and brands, reach new customers, and accelerate data-driven strategies.

As per the TeamLease EdTech report, the 'Programmatic Advertising Associate' role is the most sought-after position for freshers in Delhi. Employers in the capital have shown a 50% hiring intent for this role, meaning half of the organizations in the digital and advertising sector in Delhi plan to recruit freshers for this position.

The report highlights strong demand for various roles for freshers across different cities in the country. Delhi leads with a 50% hiring intent for 'Programmatic Advertising Associate'—a role focused on purchasing and placing online advertisements through automated software. This role is also highly popular in Pune (48%) and Nagpur (43%).

Furthermore, Mumbai leads in the 'Digital Marketing Executive' category, with a 48% hiring intent. Following Mumbai, Delhi records a 45% hiring intent for this role, while Coimbatore stands at 41%. Meanwhile, for other roles, there is a 44 percent hiring intent for 'Customer Insights Analyst' positions in Gurugram and a 35 percent hiring intent for 'Marketing Automation Associate' roles in Bengaluru.

This report by TeamLease EdTech is based on a survey of 1,097 employers across the country. Nationally, across all sectors, the intent to hire freshers has risen from 73 percent in the first half of the year to 75 percent.

The e-commerce, tech, startup, and retail sectors lead the way, each with a 93 percent hiring intent. Bengaluru tops the list nationwide, with an 89 percent intent to hire freshers. Additionally, the marketing and advertising sector shows a 59 percent intent to hire freshers—a three percent decline from the first half of the year—though there remains a steady demand for roles requiring specialized expertise.

According to the report, companies are no longer looking solely for candidates with academic knowledge or degrees; instead, they are seeking individuals who possess practical technical skills.